Counterculture legend Cheech Marin came of age at an interesting time in America and became a self-made counterculture legend with his other half, Tommy Chong.

This insightful memoir delves into how Cheech dodged the draft, formed one of the most successful comedy duos of all time, became the face of the recreational drug movement with the film Up in Smoke, forged a successful solo career with roles in The Lion King and, more recently, Jane the Virgin, and became the owner of the most renowned collection of Chicano art in the world.

Written in Cheech’s uniquely hilarious voice, his memoir will take you to new highs.

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“I still can’t believe I lost Celebrity Jeopardy to Cheech Marin! Had I read this book first, I would have known that besides being funny, he is smart, thoughtful and wicked fast on the buzzer.”~ Anderson Cooper

“I remember listening to Cheech and Chong’s Christmas skit when I was a kid. Cheech was always a trailblazer. He’s incredibly intelligent and endlessly creative. I cast him in so many of my movies because of his magic, his heart, and his spirit. This book finally shows the side of Cheech that I’ve known and cherished for 25 years.” ~ Robert Rodriguez, filmmaker and founder of the El Rey Network

“‘Cheech is Not My Real Name … But Don’t Call Me Chong’ is a brilliant recollection of a career that spans decades. In explicit detail and precise recall, as a fan and a friend, I felt like I was finding a new piece of an incredible puzzle on every page. This book is a testament to tacitly dispel any talk about marijuana having negative effects. Cheech, thanks for sharing your amazing life with us!” ~ George Lopez, comedian and actor

“Not only is Cheech Marin an innovative comedian and actor, he is a great student of life and a generous champion of other artists. The story of his life is as interesting as the characters he creates.” ~ John Lasseter, Chief Creative Officer, Pixar & Walt Disney Animation Studios

“Cheech Marin…a man I’ve known for over three decades…is one of the funniest, most profound, artistic, and creative human beings on the planet. There is so much more to this man than has been presented to the public through just Cheech & Chong. His memoir is fascinating and will no doubt hold your interest…and I’m proud to call him my friend.” ~ John Paul DeJoria, Founder & Chairman of Patron Spirits and Paul Mitchell Haircare and Philanthropist

“Cheech Marin is one of the biggest influences on my comedy and my marijuana advocacy. Along with Snoop Dogg, Willie Nelson and Tommy Chong, he is one of the faces I’d put on my Mt. Kushmore. Whatever you do, do not smoke this book, read it!” ~ Doug Benson, comedian

“As a teenager, Cheech was my hero. His generously anarchic spirit made complete sense to me. Plus he made my parents really mad. Now I am my parents age, and he seems more heroic than ever. I just finished reading CHEECH in one unable-to-put-down-the-book-adrenaline-rush. This should be required reading for anyone who has a sense of humor or a bong or a clue.” ~ Christopher Ashley, Artistic Director of The La Jolla Playhouse and Director of the Tony Award-winning MEMPHIS